3.28.2011

KRISTIAN AADNEVIK CAMPAIGN/FILM

Below is my most recent work, a set of add campaigns style images for an amazing Italian designer named Kristian Aadnevik. This was a great opportunity for me because his pieces are super sexy and glamorous which is very different from what I'm used to working with.

In seasons past Kristian has opted for the "edgy chic" look - Black background, super hot girls, lots of eye make up, long straight hair - and although his previous campaigns are beautiful, i thought he could use a bit of a refresher. I chose to take the focus away from the model and place it on the mood of the location and the graphics, in an effort to inject some "cool". The final product is all about the contrast between an image shot in studio vs. on location.

I must admit, my inspiration came from the spring 2011 Topshop campaigns. The adds are all double page spreads of the same two models shown in the studio on one side of the page and on location on the other. The girls are wearing different things in each shot but the colors and the mood bring it all together. Upon seeing the adds I immediately thought it was a really smart use of space. The Juxtaposition of the atmospheric and full, if you will, location shot next to the classic clean studio image forces you to actually look and question what's in front of you - Why are those two images next to each other - Ultimately, i think this is a great trick as it really holds your eye and that's what every campaign is aiming to do.

In addition to doing the production, styling and graphics for this shoot, i decided to make a short film to accompany it. It's super rough around the edges as this was my very first experience with moving image, editing etc. Beyond acting as a vehicle for me to get comfortable with the medium, the film has no real purpose. It's mostly about shapes, contrast, and the music. Enjoy (i hope!).







Photography|Lindsay Armstrong
Styling|Olivia Crouppen
Hair and Make-Up|Lucy Kwatchey
Hannah @ Tessa

video

To see more of Kristian Aadnevik's pieces click here

ICANRELATE

3.26.2011

HAUTE FRIENDS

Marina of Things Become Things with her strawberries

Kenia of Pilargogos with her oyster

Debora of Debstylediary with her camera

And Diana of AllaboutladyD with her fruity drink

LOVE them!

3.22.2011

WE'LL STAY BEHIND WE'LL STAY TOGETHER

The idea for this shoot came to me while walking through the miniature portrait section of the Victoria & Albert Museum (which is one of my favorite places in London, and maybe the universe). There's something really special about the tiny paintings, from the more intricate and realistic, to the simple shadow portraits, i really like the idea of cramming so much detail and beauty into such small golden frames. It sort of makes no sense...

I really respond to the intimacy of it, the fact that in order to fully appreciate a mini portrait you have to physically get close to it, examine. After studying every last one, i knew i wanted to shoot really personal feeling victorian style portraits. Although I didn't hold onto the "mini" aspect, i tried to embody the private-ness of the paintings by shooting two young girls, perhaps sisters, and their strange relationship. I wanted the viewer to feel like they were almost intruding by looking at them, as if the images were something you'd come across in your grandmothers box of memories. I really think i learned a lot from this shoot as i chose to make it "my baby" and do everything from the production, to the editing and retouching of the images, to the graphics. It was a lot of pressure, but overall i think the final product was really successful.





Photography|Lindsay Armstrong
Styling|Olivia Crouppen
Hair and Make up|Samantha Clarke
Katy @ Union|Ornella @ Elite

3.21.2011

SPRING 2011 RUNWAY FAVS BY FIFI LAPIN


Christian Dior

Etro

Hussain Chalyan

Marchesa